Strategy, creativity and intelligence applied to real challenges – with measurable impact.
Our case studies show how we help B2B technology brands cut through complexity, strengthen their brand and deliver marketing that performs.
Every engagement is grounded in insight, shaped by creativity and focused on results that matter. Explore how we partner with ambitious B2B brands to turn complex challenges into clear strategies, compelling stories and meaningful commercial outcomes.
A selection of case studies showing how Silver helps brands create belief; and measurable business impact.
Case Studies
Kinaxis
“Kinaxis’s rebrand by Silver has successfully transitioned us into a future-ready leader, enhancing our market presence and aligning perfectly with our vision for innovation and sustainability in supply chain management.”
Margaret Franco
Chief Marketing Officer, Kinaxis
Reintroducing a category leader with clarity, confidence and measurable global impact.
Kinaxis is a global leader in modern supply chain management, helping organisations bring agility and predictability to an increasingly unpredictable world. But in a crowded and visually similar market, standing out, even as a category leader, had become a challenge. Silver was engaged to rebrand and relaunch Kinaxis globally, strengthening differentiation, elevating visibility and reinforcing its position as a trusted partner for the world’s leading brands.
The challenge
Kinaxis needed a brand relaunch that reflected its evolved strategy and ambition; one that cut through category sameness, scaled globally and helped the brand truly own the supply chain conversation.
The solution
Silver analysed the competitive landscape and identified strong visual and tonal uniformity across supply chain brands. This insight led to a distinctive new Kinaxis brand identity; warmer, more human and instantly recognisable, designed to differentiate the brand while improving clarity and confidence. The refreshed identity was rolled out globally to ensure consistency across all audiences and touchpoints.
The creative
The new brand was brought to life through a full creative refresh, including a new logo, colour palette, photography, iconography and illustration system. To drive alignment and momentum, Silver produced a Brand Refresh film and book, supported by social edits, an 80-page Brand Guidelines and content framework, and a high-impact out-of-home campaign at Orlando International Airport during the Gartner Supply Chain Symposium/Xpo. A clear creative theme was also established to guide future campaigns.
The impact
Within three months, Kinaxis increased Net Sentiment in Share of Voice by 3% versus the previous 15 months, outperforming competitors including Blue Yonder, o9 and SAP. The global digital campaign generated over 17 million impressions across premium airport and event locations in Orlando and Barcelona, delivering a consistent 12.5% Share of Voice and strengthening Kinaxis’s market position. Source: BrandWatch Consumer Research and Competitor Analysis.
Kinaxis
Reintroducing a category leader with clarity, confidence and measurable global impact.
Kinaxis is a global leader in modern supply chain management, helping organisations bring agility and predictability to an increasingly unpredictable world. But in a crowded and visually similar market, standing out, even as a category leader, had become a challenge. Silver was engaged to rebrand and relaunch Kinaxis globally, strengthening differentiation, elevating visibility and reinforcing its position as a trusted partner for the world’s leading brands.
The challenge
Kinaxis needed a brand relaunch that reflected its evolved strategy and ambition; one that cut through category sameness, scaled globally and helped the brand truly own the supply chain conversation.
The solution
Silver analysed the competitive landscape and identified strong visual and tonal uniformity across supply chain brands. This insight led to a distinctive new Kinaxis brand identity; warmer, more human and instantly recognisable, designed to differentiate the brand while improving clarity and confidence. The refreshed identity was rolled out globally to ensure consistency across all audiences and touchpoints.
The creative
The new brand was brought to life through a full creative refresh, including a new logo, colour palette, photography, iconography and illustration system. To drive alignment and momentum, Silver produced a Brand Refresh film and book, supported by social edits, an 80-page Brand Guidelines and content framework, and a high-impact out-of-home campaign at Orlando International Airport during the Gartner Supply Chain Symposium/Xpo. A clear creative theme was also established to guide future campaigns.
The impact
Within three months, Kinaxis increased Net Sentiment in Share of Voice by 3% versus the previous 15 months, outperforming competitors including Blue Yonder, o9 and SAP. The global digital campaign generated over 17 million impressions across premium airport and event locations in Orlando and Barcelona, delivering a consistent 12.5% Share of Voice and strengthening Kinaxis’s market position. Source: BrandWatch Consumer Research and Competitor Analysis.
Kinaxis
“Kinaxis’s rebrand by Silver has successfully transitioned us into a future-ready leader, enhancing our market presence and aligning perfectly with our vision for innovation and sustainability in supply chain management.”
Margaret Franco
Chief Marketing Officer, Kinaxis
Dell Technologies
PowerStore Prime: Primed and ready to launch at Dell Technologies World
Silver partnered with Dell Technologies to launch PowerStore Prime at Dell Technologies World; a major new platform advancing modern all-flash storage while delivering greater value for customers and partners through integrated incentive programmes.
The challenge
PowerStore Prime needed to stand out as the smart next step in modern storage; clearly communicating product innovation, programme benefits, and commercial value across both partner and through-partner audiences. Dell required a launch that built awareness, educated partners, equipped sales teams, and accelerated demand at scale.
The solution
Silver created a unifying campaign theme, “Primed and Ready”, brought to life through a comprehensive suite of digital and physical assets. The campaign educated partners, empowered Dell’s sales and marketing teams, and delivered a turnkey through-partner experience. In parallel, Silver refreshed Dell’s broader Continuously Modern storage portfolio campaign to align seamlessly with updated brand guidelines.
The impact
PowerStore Prime was widely recognised as Dell’s most significant storage announcement since the original PowerStore launch. The campaign generated thousands of high-impact impressions at Dell Technologies World in Las Vegas and was featured in Michael Dell’s opening keynote, cementing PowerStore Prime’s position as a flagship innovation.
Dell Technologies
PowerStore Prime: Primed and ready to launch at Dell Technologies World
Silver partnered with Dell Technologies to launch PowerStore Prime at Dell Technologies World; a major new platform advancing modern all-flash storage while delivering greater value for customers and partners through integrated incentive programmes.
The challenge
PowerStore Prime needed to stand out as the smart next step in modern storage; clearly communicating product innovation, programme benefits, and commercial value across both partner and through-partner audiences. Dell required a launch that built awareness, educated partners, equipped sales teams, and accelerated demand at scale.
The solution
Silver created a unifying campaign theme, “Primed and Ready”, brought to life through a comprehensive suite of digital and physical assets. The campaign educated partners, empowered Dell’s sales and marketing teams, and delivered a turnkey through-partner experience. In parallel, Silver refreshed Dell’s broader Continuously Modern storage portfolio campaign to align seamlessly with updated brand guidelines.
The impact
PowerStore Prime was widely recognised as Dell’s most significant storage announcement since the original PowerStore launch. The campaign generated thousands of high-impact impressions at Dell Technologies World in Las Vegas and was featured in Michael Dell’s opening keynote, cementing PowerStore Prime’s position as a flagship innovation.
CrowdStrike
“A big thank you to Silver for their partnership in making this program a reality. Their strategic thinking and creative output really set them apart, and it’s exciting to see the buy-in from regions and partners alike. I’m confident this will make a meaningful difference to our partners and the business.”
Rob Smith
Senior Manager, Global Partner Marketing Programs, CrowdStrike
Accelerating partner momentum through smarter activation, stronger engagement and measurable cybersecurity returns
CrowdStrike protects the people, processes and technologies that power the modern enterprise, delivering a single-agent platform to stop breaches, ransomware and cyberattacks. With the launch of its new partner marketing hub, The Grid, CrowdStrike saw an opportunity to drive greater value for its partner ecosystem, but success depended on awareness, adoption and demonstrable ROI.
The challenge
Silver was engaged to maximise the impact of The Grid across CrowdStrike’s global partner community. The brief was to clearly communicate its value, increase partner engagement and usage, and help partners activate campaigns that delivered measurable ROI, while also driving adoption among new partners and reinforcing The Grid as a core element of CrowdStrike’s partner marketing strategy.
The solution
Silver created an ongoing to- and through-partner programme to showcase the full value of The Grid. This included a new concierge service to help partners generate leads more efficiently and improve ROI, supported by a series of quarterly, industry-focused campaigns. The programme was brought to life through a comprehensive suite of assets, including landing pages, programme guides, enablement materials and promotional videos, all designed to maximise reach, engagement and ease of activation.
The creative
Creatively, the campaign drew on high-energy racing metaphors, inspired by the speed, precision and competitive intensity of Formula 1. The visual language reinforced CrowdStrike’s active tone and brand palette, while clearly signalling the performance advantage partners could gain by using The Grid. Throughout, the creative focused on making the value proposition unmistakable: faster activation, stronger campaigns and better returns.
The impact
The result was a programme that generated strong buy-in across regions and partners, increased engagement with The Grid and positioned it as a high-value growth engine for CrowdStrike’s partner ecosystem.
CrowdStrike
Accelerating partner momentum through smarter activation, stronger engagement and measurable cybersecurity returns
CrowdStrike protects the people, processes and technologies that power the modern enterprise, delivering a single-agent platform to stop breaches, ransomware and cyberattacks. With the launch of its new partner marketing hub, The Grid, CrowdStrike saw an opportunity to drive greater value for its partner ecosystem, but success depended on awareness, adoption and demonstrable ROI.
The challenge
Silver was engaged to maximise the impact of The Grid across CrowdStrike’s global partner community. The brief was to clearly communicate its value, increase partner engagement and usage, and help partners activate campaigns that delivered measurable ROI, while also driving adoption among new partners and reinforcing The Grid as a core element of CrowdStrike’s partner marketing strategy.
The solution
Silver created an ongoing to- and through-partner programme to showcase the full value of The Grid. This included a new concierge service to help partners generate leads more efficiently and improve ROI, supported by a series of quarterly, industry-focused campaigns. The programme was brought to life through a comprehensive suite of assets, including landing pages, programme guides, enablement materials and promotional videos, all designed to maximise reach, engagement and ease of activation.
The creative
Creatively, the campaign drew on high-energy racing metaphors, inspired by the speed, precision and competitive intensity of Formula 1. The visual language reinforced CrowdStrike’s active tone and brand palette, while clearly signalling the performance advantage partners could gain by using The Grid. Throughout, the creative focused on making the value proposition unmistakable: faster activation, stronger campaigns and better returns.
The impact
The result was a programme that generated strong buy-in across regions and partners, increased engagement with The Grid and positioned it as a high-value growth engine for CrowdStrike’s partner ecosystem.
CrowdStrike
“A big thank you to Silver for their partnership in making this program a reality. Their strategic thinking and creative output really set them apart, and it’s exciting to see the buy-in from regions and partners alike. I’m confident this will make a meaningful difference to our partners and the business.”
Rob Smith
Senior Manager, Global Partner Marketing Programs, CrowdStrike
Finastra
Turning open finance from vision into reality for a global fintech leader.
Finastra is a global leader in financial technology, delivering solutions across universal banking, lending, payments, and treasury and capital markets. While the company had long championed the idea of open finance, the market had moved on. As financial services became inherently “open”, Finastra’s long-standing proposition: 'The Future of Finance is Open' risked sounding like yesterday’s ambition rather than today’s reality.
The challenge
Finastra needed to evolve its brand story to reflect a changing industry, shifting from predicting the future to owning the present. The aim was to reposition Finastra as a thought leader in open finance, increasing visibility, engagement and measurable commercial impact.
The solution
Silver created Finance is Open, a global brand campaign designed to establish Finastra’s leadership position. Using Cylvy™, Silver analysed over 16 million words from 3,300+ assets across 1,800+ organisations, identifying clear opportunities for Finastra to lead the open finance conversation. This insight informed a distinctive narrative activated through high-impact content, media and engagement programmes.
The creative
The campaign confidently evolved Finastra’s positioning from The Future of Finance is Open to Finance is Open, a statement of fact. Bold typography, a distinctive “glitch” effect and audience-tailored messaging brought the idea to life, supported by people-focused photography and a bespoke campaign lock-up.
The impact
Since launching in March 2024, the campaign more than doubled Finastra’s share of open finance conversation from 15% to 32% globally and improved its digital influence ranking from 57th to 33rd. It generated over 95 million paid media impressions, more than one million video views, and tens of thousands of organic engagements, reinforcing Finastra’s position as a leading voice in open finance.
Awards
Winner - Fintech B2B Marketing Global Awards 2024
Best innovative use of content marketing - Finastra
“This campaign has been a game-changer for Finastra. Silver’s strategic approach has strengthened our ‘Finance is Open’ message and positioned us as innovative leaders in open finance. We can already see how well it’s being received by our teams and customers.”
Joerg Klueckmann
Head of Corporate Marketing, Finastra
Finastra
Turning open finance from vision into reality for a global fintech leader.
Finastra is a global leader in financial technology, delivering solutions across universal banking, lending, payments, and treasury and capital markets. While the company had long championed the idea of open finance, the market had moved on. As financial services became inherently “open”, Finastra’s long-standing proposition: 'The Future of Finance is Open' risked sounding like yesterday’s ambition rather than today’s reality.
The challenge
Finastra needed to evolve its brand story to reflect a changing industry, shifting from predicting the future to owning the present. The aim was to reposition Finastra as a thought leader in open finance, increasing visibility, engagement and measurable commercial impact.
The solution
Silver created Finance is Open, a global brand campaign designed to establish Finastra’s leadership position. Using Cylvy™, Silver analysed over 16 million words from 3,300+ assets across 1,800+ organisations, identifying clear opportunities for Finastra to lead the open finance conversation. This insight informed a distinctive narrative activated through high-impact content, media and engagement programmes.
The creative
The campaign confidently evolved Finastra’s positioning from The Future of Finance is Open to Finance is Open, a statement of fact. Bold typography, a distinctive “glitch” effect and audience-tailored messaging brought the idea to life, supported by people-focused photography and a bespoke campaign lock-up.
The impact
Since launching in March 2024, the campaign more than doubled Finastra’s share of open finance conversation from 15% to 32% globally and improved its digital influence ranking from 57th to 33rd. It generated over 95 million paid media impressions, more than one million video views, and tens of thousands of organic engagements, reinforcing Finastra’s position as a leading voice in open finance.
Awards
Winner - Fintech B2B Marketing Global Awards 2024
Best innovative use of content marketing - Finastra
“This campaign has been a game-changer for Finastra. Silver’s strategic approach has strengthened our ‘Finance is Open’ message and positioned us as innovative leaders in open finance. We can already see how well it’s being received by our teams and customers.”
Joerg Klueckmann
Head of Corporate Marketing, Finastra
Lumai
“As pioneers in a technical field, we needed an agile marketing partner who could truly complement us. That’s exactly what we got with Silver. We now have a brand strategy and website that support our growth ambitions and help us stand out.”
Tim Weil
CEO, Lumai
An ambitious goal: to be recognised as a world-leading optical computing company.
Name a new and launch their breakthrough technology promise of extraordinary speed and energy efficiency by using light to perform calculations in parallel; making it uniquely suited to next-generation AI workloads.
The challenge
The challenge was translating highly complex science into a compelling story that would attract customers, investors and future talent, while clearly differentiating the business from both academic roots and emerging competitors.
The solution
To maximise near-term impact, Silver worked closely with the team to define a scope that would transform perception and position the company for growth. This included a re-name, brand positioning, visual identity, explainer video and website, all designed to elevate the business from university spin-out to category-defining innovator. Following a collaborative naming process, Lumai was chosen, combining Lumen, the unit of visible light, with AI, the primary application of the technology. The name captured the essence of Lumai’s proposition: harnessing the natural power of light to drive AI at transformative scale and speed. A purpose-led brand narrative made the technology accessible without diluting ambition, while the visual identity drew inspiration from flowing light waves and auroras, conveying motion, precision and momentum. A bespoke website and explainer video became the centrepiece, clearly communicating the why, what and how of Lumai’s technology at the right level of technical depth.
The impact
The transformation from OxONN to Lumai marked a decisive shift; from academic spin-out to credible pioneer of optical computing. The new brand and digital presence positioned Lumai as bold, purposeful and investor-ready, earning strong recognition within the investment community and providing a platform to support ambitious growth.
Lumai
An ambitious goal: to be recognised as a world-leading optical computing company.
Name a new and launch their breakthrough technology promise of extraordinary speed and energy efficiency by using light to perform calculations in parallel; making it uniquely suited to next-generation AI workloads.
The challenge
The challenge was translating highly complex science into a compelling story that would attract customers, investors and future talent, while clearly differentiating the business from both academic roots and emerging competitors.
The solution
To maximise near-term impact, Silver worked closely with the team to define a scope that would transform perception and position the company for growth. This included a re-name, brand positioning, visual identity, explainer video and website, all designed to elevate the business from university spin-out to category-defining innovator. Following a collaborative naming process, Lumai was chosen, combining Lumen, the unit of visible light, with AI, the primary application of the technology. The name captured the essence of Lumai’s proposition: harnessing the natural power of light to drive AI at transformative scale and speed. A purpose-led brand narrative made the technology accessible without diluting ambition, while the visual identity drew inspiration from flowing light waves and auroras, conveying motion, precision and momentum. A bespoke website and explainer video became the centrepiece, clearly communicating the why, what and how of Lumai’s technology at the right level of technical depth.
The impact
The transformation from OxONN to Lumai marked a decisive shift; from academic spin-out to credible pioneer of optical computing. The new brand and digital presence positioned Lumai as bold, purposeful and investor-ready, earning strong recognition within the investment community and providing a platform to support ambitious growth.
Lumai
“As pioneers in a technical field, we needed an agile marketing partner who could truly complement us. That’s exactly what we got with Silver. We now have a brand strategy and website that support our growth ambitions and help us stand out.”
Tim Weil
CEO, Lumai
KYC360
Repositioning compliance as a strategic advantage across the entire customer lifecycle
KYC360 is a leader in risk management, offering a no-code SaaS platform that transforms compliance into a strategic advantage. Rebranding RiskScreen as KYC360 created an opportunity to do far more than change a name; it enabled a fundamental shift in how the market understood the brand’s full customer lifecycle capabilities.
The challenge
Silver was engaged to help reposition KYC360 beyond screening and establish it as a comprehensive platform that helps organisations comply and outperform. The goal was to relaunch KYC360 with clarity and confidence, shifting market perception, elevating its platform story and transforming the corporate website into a high-performing content hub. At the heart of the brief was a simple ambition: reposition compliance as a driver of commercial success.
The solution
Silver delivered a multi-channel brand launch led by a user-centric website that combined refined design with authoritative, subject-matter-led content. This was supported by a coordinated programme of video, editorial, social, email and a launch event, designed to build understanding and differentiation in a highly regulated market.
The creative
Within financial services constraints, Silver reimagined KYC360 as a brand defined by expertise, agility and foresight. The positioning “Comply and Outperform” reframed compliance as an active business advantage, brought to life through confident storytelling, compelling visuals and a clear, credible tone.
The impact
The rebrand delivered immediate results, including a record 470 registrations for the brand messaging webinar and a 16% uplift in website traffic, engagement and dwell time. The launch successfully repositioned KYC360 as a differentiated market leader and reshaped how compliance is perceived across its audience.
“It has been a pleasure working with Silver on the rebrand of KYC360. The feedback from the market and customers has been very positive, indicating effective messaging that has resonated well. Their work has garnered attention and approval, distinguishing our brand in the industry. We are super appreciative of their contribution and are happy to recommend their services unhesitatingly.”
Stephen Platt
Founder & CEO, KYC360
KYC360
Repositioning compliance as a strategic advantage across the entire customer lifecycle
KYC360 is a leader in risk management, offering a no-code SaaS platform that transforms compliance into a strategic advantage. Rebranding RiskScreen as KYC360 created an opportunity to do far more than change a name; it enabled a fundamental shift in how the market understood the brand’s full customer lifecycle capabilities.
The challenge
Silver was engaged to help reposition KYC360 beyond screening and establish it as a comprehensive platform that helps organisations comply and outperform. The goal was to relaunch KYC360 with clarity and confidence, shifting market perception, elevating its platform story and transforming the corporate website into a high-performing content hub. At the heart of the brief was a simple ambition: reposition compliance as a driver of commercial success.
The solution
Silver delivered a multi-channel brand launch led by a user-centric website that combined refined design with authoritative, subject-matter-led content. This was supported by a coordinated programme of video, editorial, social, email and a launch event, designed to build understanding and differentiation in a highly regulated market.
The creative
Within financial services constraints, Silver reimagined KYC360 as a brand defined by expertise, agility and foresight. The positioning “Comply and Outperform” reframed compliance as an active business advantage, brought to life through confident storytelling, compelling visuals and a clear, credible tone.
The impact
The rebrand delivered immediate results, including a record 470 registrations for the brand messaging webinar and a 16% uplift in website traffic, engagement and dwell time. The launch successfully repositioned KYC360 as a differentiated market leader and reshaped how compliance is perceived across its audience.
“It has been a pleasure working with Silver on the rebrand of KYC360. The feedback from the market and customers has been very positive, indicating effective messaging that has resonated well. Their work has garnered attention and approval, distinguishing our brand in the industry. We are super appreciative of their contribution and are happy to recommend their services unhesitatingly.”
Stephen Platt
Founder & CEO, KYC360
